Bloom for bakeries
Instagram for bakeries, on autopilot.
Upload photos of your breads and pastries once. Bloom writes the captions and posts on your bakery’s Instagram and Facebook every day, at the time you choose.
€39 per month (excl. VAT) · First month free · Cancel anytime
libshop.paris
Example: a real account run by Bloom
✓ Posted on Instagram · 11:00
✓ Also on Facebook
The problem
Your bakery starts at dawn. Instagram can wait. Or not.
Your customers love seeing today’s bread and pastries. But between the oven, the counter and the orders, posting every day rarely happens.
Up before sunrise
By the time the shop opens, nobody has time to write an Instagram post.
Your best products sell out unseen
The cakes of the day are gone by noon, and nobody outside the shop saw them.
An agency is not in the budget
A community manager costs €300 or more per month. Bloom costs €39.
How it works
How to post your bakery on Instagram every day.
1
Add photos of your breads and pastries
Upload your best photos once: breads, cakes, the counter, the team at work. Bloom resizes them for Instagram.
2
Bloom writes the captions
Bloom looks at each photo and writes a short caption in your bakery’s tone, with your hashtags. It never invents prices or offers.
3
Approve, or let it run
Check each post before it goes out, or switch on autopilot. Bloom posts on the days and at the time you choose, on Instagram and your Facebook Page.
Ready-made profile in Bloom
[Bakery name], bakery and pastry shop in [city / neighborhood]. Specialties: [your signature breads, pastries or cakes].
What we highlight: homemade, craftsmanship, freshly baked every day, seasonal products.
Tone: warm and mouth-watering, close to the neighborhood regulars. Formal “you” (vous).
Emojis: one or two at most, bread- or pastry-related.
Always end with 3 to 5 hashtags, including [#yourbrand] and [#yourcity].
Avoid: made-up promotions or prices, superlatives like “the best croissant in town”.
Ready-made brand profile
Instagram captions for bakeries, in your own words.
Pick “Bakery, pastry shop” in Bloom’s settings and start from this profile. Fill in your name, your neighborhood and your signature products: every caption will follow it.
Proof
Already running every day for a real business.
Bloom has posted on Instagram and Facebook every day since September 2026 for Libshop, our founder’s restaurant in Paris. Your bakery gets the same tool.
Every day
a new post since September 2026
2
channels: Instagram and Facebook
0
captions to write by hand
“I built Bloom for my own restaurant. I wanted our Instagram to stay alive without spending my evenings on it. Now it just runs.”
Features
Social media for bakeries, without the extra work.
Autopilot or approval
Approve each post yourself, or let Bloom post on its own. Switch at any time.
A week ready in advance
Keep up to 7 Instagram posts ready. Approve a whole week in one visit.
Change anything
New seasonal cake? Swap the photo, edit the caption or move the date, right up to the last minute.
Instagram and Facebook
Each post goes to Instagram, then to your Facebook Page. One upload, two channels.
Never run out of posts
When you run out of new photos, Bloom can reuse older ones with a new caption, never a recent one. It emails you before your library runs out.
Safe content
Every photo and caption is checked against the platforms’ content rules before it goes out.
FAQ
Questions from bakery owners.
What photos work best for a bakery?
Close-ups of your breads and pastries, the counter in the morning, the team at work. Phone photos are fine: Bloom resizes them for Instagram.
Can the captions mention today’s specials?
Bloom describes what it sees in the photo. It never invents a product name or a price, so you can add a special in one click before the Instagram post goes out.
Can I post at opening time?
Yes. You choose the days and the time, for example 7:00 when the shop opens.
How many photos do I need to start?
Enough for about two months of Instagram posts. Bloom shows you the right number for your pace: around 25 photos for three posts a week, around 60 for one post a day.
Does Bloom post Reels or stories?
Not yet. Bloom publishes photo posts on Instagram and Facebook today.
What happens after the free month?
Your plan continues at €39 per month (excl. VAT). You can cancel at any time from your account.
Your bakery’s next Instagram post could go out tomorrow morning.
Add photos of your breads and pastries today. Bloom takes care of the rest.
€39 per month (excl. VAT) · First month free · Cancel anytime