Bloom for delis and wine shops
Instagram for delis and wine shops, on autopilot.
Upload photos of your products once. Bloom writes the captions and posts on your shop’s Instagram and Facebook every day, at the time you choose.
€39 per month (excl. VAT) · First month free · Cancel anytime
libshop.paris
Example: a real account run by Bloom
✓ Posted on Instagram · 11:00
✓ Also on Facebook
The problem
You know every product by heart. Instagram doesn’t know them yet.
Your selection is your strength. But between advising customers, receiving deliveries and preparing gift boxes, showing it on Instagram every day is hard.
Great products, nobody sees them
New arrivals sit on the shelf while your Instagram account stays quiet.
Advice takes all your time
You would rather talk to customers than write captions.
An agency is not in the budget
A community manager costs €300 or more per month. Bloom costs €39.
How it works
How to show your selection on Instagram every day.
1
Add photos of your products
Upload your best photos once: bottles, cheeses, gift boxes, the shop. Bloom resizes them for Instagram.
2
Bloom writes the captions
Bloom looks at each photo and writes a short caption in your shop’s tone, with your hashtags. It never invents a vintage, an origin or a price.
3
Approve, or let it run
Check each post before it goes out, or switch on autopilot. Bloom posts on the days and at the time you choose, on Instagram and your Facebook Page.
Ready-made profile in Bloom
[Shop name], delicatessen / wine shop in [city / neighborhood]. Specialties: [your signature products, regions or producers].
What we highlight: hand-picked products, the producers, pairing and gift ideas.
Tone: passionate and knowledgeable, but approachable. Formal “you” (vous).
Emojis: one at most.
Always end with 3 to 5 hashtags, including [#yourbrand] and [#yourcity].
Avoid: made-up promotions or prices, invented product details (origin, vintage…).
Ready-made brand profile
Instagram captions for delis and wine shops, in your own words.
Pick “Delicatessen, wine shop” in Bloom’s settings and start from this profile. Fill in your name, your neighborhood and your signature products: every caption will follow it.
Proof
Already running every day for a real business.
Bloom has posted on Instagram and Facebook every day since September 2026 for Libshop, our founder’s restaurant in Paris. Your shop gets the same tool.
Every day
a new post since September 2026
2
channels: Instagram and Facebook
0
captions to write by hand
“I built Bloom for my own restaurant. I wanted our Instagram to stay alive without spending my evenings on it. Now it just runs.”
Features
Social media for delis and wine shops, without the extra work.
Autopilot or approval
Approve each post yourself, or let Bloom post on its own. Switch at any time.
A week ready in advance
Keep up to 7 Instagram posts ready. Approve a whole week in one visit.
Change anything
New arrival or gift box? Swap the photo, edit the caption or move the date, right up to the last minute.
Instagram and Facebook
Each post goes to Instagram, then to your Facebook Page. One upload, two channels.
Never run out of posts
When you run out of new photos, Bloom can reuse older ones with a new caption, never a recent one. It emails you before your library runs out.
Safe content
Every photo and caption is checked against the platforms’ content rules before it goes out.
FAQ
Questions from deli and wine shop owners.
Will Bloom invent tasting notes or origins?
No. Bloom describes what it sees in the photo and never invents an origin, a vintage or a price. You can add details in one click before the Instagram post goes out.
Is posting about wine allowed on Instagram?
Yes, within the platforms’ rules. Bloom checks every caption against them and never encourages excessive drinking.
Can I prepare Instagram posts for the holidays?
Yes. Keep up to 7 Instagram posts ready in advance and choose a custom date for any of them.
How many photos do I need to start?
Enough for about two months of Instagram posts. Bloom shows you the right number for your pace: around 25 photos for three posts a week, around 60 for one post a day.
Does Bloom post Reels or stories?
Not yet. Bloom publishes photo posts on Instagram and Facebook today.
What happens after the free month?
Your plan continues at €39 per month (excl. VAT). You can cancel at any time from your account.
Your shop’s next Instagram post could go out tomorrow.
Add photos of your products today. Bloom takes care of the rest.
€39 per month (excl. VAT) · First month free · Cancel anytime