Bloom for hotels and B&Bs
Instagram for hotels and B&Bs, on autopilot.
Upload photos of your rooms and surroundings once. Bloom writes the captions and posts on your Instagram and Facebook on the days you choose.
€39 per month (excl. VAT) · First month free · Cancel anytime
libshop.paris
Example: a real account run by Bloom
✓ Posted on Instagram · 11:00
✓ Also on Facebook
The problem
Guests choose with their eyes. Show them why they should stay.
Before booking, travelers look at your Instagram. But between check-ins, cleaning and guests, posting regularly is hard to keep up.
Busy season, silent Instagram
When the house is full, nobody has time to post.
Your best views stay hidden
The garden, the breakfast, the sunsets: great photos that never get posted.
An agency is not in the budget
A community manager costs €300 or more per month. Bloom costs €39.
How it works
How to keep your Instagram inspiring all year.
1
Add photos of your place
Upload your best photos once: rooms, breakfast, views, the area. Bloom resizes them for Instagram.
2
Bloom writes the captions
Bloom looks at each photo and writes a short caption in your tone, with your hashtags. It never invents prices, offers or availability.
3
Approve, or let it run
Check each post before it goes out, or switch on autopilot. Bloom posts on the days and at the time you choose, on Instagram and your Facebook Page.
Ready-made profile in Bloom
[Property name], [hotel / B&B / holiday rental] in [city / region]. Highlights: [setting, amenities, surroundings].
What we highlight: the setting, comfort, the little pleasures of a stay, the region to discover.
Tone: welcoming and evocative, makes people want to come. Formal “you” (vous).
Emojis: one or two at most.
Always end with 3 to 5 hashtags, including [#yourbrand] and [#yourregion].
Avoid: made-up promotions, prices or availability.
Ready-made brand profile
Instagram captions for hotels and B&Bs, in your own words.
Pick “Hotel, B&B, holiday rental” in Bloom’s settings and start from this profile. Fill in your name, your region and your highlights: every caption will follow it.
Proof
Already running every day for a real business.
Bloom has posted on Instagram and Facebook every day since September 2026 for Libshop, our founder’s restaurant in Paris. Your hotel or B&B gets the same tool.
Every day
a new post since September 2026
2
channels: Instagram and Facebook
0
captions to write by hand
“I built Bloom for my own restaurant. I wanted our Instagram to stay alive without spending my evenings on it. Now it just runs.”
Features
Social media for hotels and B&Bs, without the extra work.
Autopilot or approval
Approve each post yourself, or let Bloom post on its own. Switch at any time.
A week ready in advance
Keep up to 7 Instagram posts ready. Approve a whole week in one visit.
Change anything
New season, new view? Swap the photo, edit the caption or move the date, right up to the last minute.
Instagram and Facebook
Each post goes to Instagram, then to your Facebook Page. One upload, two channels.
Never run out of posts
When you run out of new photos, Bloom can reuse older ones with a new caption, never a recent one. It emails you before your library runs out.
Safe content
Every photo and caption is checked against the platforms’ content rules before it goes out.
FAQ
Questions from hotel and B&B owners.
Will Bloom mention availability or prices?
No. Bloom never invents prices, offers or availability. You can add them yourself in one click before the Instagram post goes out.
How often should a hotel post on Instagram?
Three times a week is a good start. You choose the days and the time in Bloom.
Can I keep posting in the low season?
Yes. Old photos can come back with a new caption when you run out of new ones, never a recent one.
How many photos do I need to start?
Enough for about two months of Instagram posts. Bloom shows you the right number for your pace: around 25 photos for three posts a week, around 60 for one post a day.
Does Bloom post Reels or stories?
Not yet. Bloom publishes photo posts on Instagram and Facebook today.
What happens after the free month?
Your plan continues at €39 per month (excl. VAT). You can cancel at any time from your account.
Your next Instagram post could go out tomorrow.
Add photos of your place today. Bloom takes care of the rest.
€39 per month (excl. VAT) · First month free · Cancel anytime